Research-led creative partner

Research-led ad creativefor ecom brands that needfresh winners every month.

I research winning angles, break down hooks, write scripts that sound real, and produce test-ready TikTok & Meta creatives.

80+ creatives shipped48h first draft100% repeat clients

See how I build winners Start a project

Taking 2 new clients this month

Why Brands Switch

Most editors cut footage. I build the angle, script, and creative.

I study what's already winning in your category, turn it into stronger hooks and scripts, and build the creative myself — so the idea stays sharp from first hook to final cut.

Research what's winning

Break down 10–15 competitor ads. Map the hooks, selling mechanisms, and angle gaps in your category.

Write hooks that sound real

Turn those gaps into scripts with a clear mechanism and unique entry point — no copy-paste across the batch.

Build test-ready creative

Edit, captions, reply bubbles, VO, and pacing — built for TikTok and Meta testing velocity.

Case Studies

Real projects. Real process.

No fake ROAS. Just the research, the angles, and what happened next.

Toilet Cleaning Brush

HomeTikTok

Competitors used generic "cleaning hack" hooks. The stronger opening was disgust + education — show what's under the rim, then the mechanism that kills it.

What I made

5 scripts: problem-solution, demo-first, social proof. Reply bubble hooks, calibrated voiceover, curiosity-driven on-screen text.

What happened next

Client tested the batch → came back for 3 more home products. Now an ongoing creative partner.

Samples

5Creatives

3Angles

4 daysDelivered

OngoingPartner

2-in-1 Bikini Trimmer

BeautyTikTok

Competitors over-indexed on features. The bigger opening was confidence and comfort — "finally a trimmer that doesn't irritate" — trust over specs.

What I made

5 scripts: social proof, confidence, demo-first, price objection. Reply bubbles, comment screenshots, direct-to-camera openers.

What happened next

Client came back for more batches covering additional SKUs. Expanded to Meta in round two.

Samples

5Creatives

4Hook styles

3 daysDelivered

RepeatClient

Magnetic Power Bank

ElectronicsTikTok + Meta

Saturated category — everyone leads with mAh specs. "One less cable in your bag" and travel-ready convenience beat feature dumps.

What I made

5 creatives: convenience hook, travel hack, demo-first. Each built around a different entry point — frustration, lifestyle, price comparison.

What happened next

Client used creatives across TikTok and Meta testing → expanded to additional products in electronics line.

Samples

5Creatives

3Angles

3 daysDelivered

Multi-productExpansion

The Creative System

Research first. Then create.

Most brands don't need more content. They need better angles.

001

Analyze

Break down 10–15 competitor ads. Map hooks, selling mechanisms, and the gaps no one's filling.

002

Script

Turn gaps into scripts with unique angles, entry points, and filmable shot logic. No copy-paste across the batch.

003

Produce

Edit, voiceover, captions, reply bubbles — built for TikTok & Meta pacing. Nothing looks like an ad.

004

Iterate

Variations for testing, not one-shot "pretty videos." Find winners, order more. The system compounds.

Every batch starts with research you can see.

Before I write a single script, I break down 10–15 winning competitor ads — hooks, selling mechanisms, and angle gaps.
That's the work most editors skip.

Category research before every batch

Every script gets a unique selling mechanism

Built for testing velocity, not pretty edits

Each hook tests a different entry point

This is why the scripts don't feel random.

Competitive Research Snapshot

AD 01"This brush has 360° bristles..."[Feature dump]

AD 02"Say goodbye to dirty toilets..."[Generic]

AD 03"What's living under your rim"★ Winner

AD 04"I stopped using my old brush"★ Winner

AD 05"Best cleaning tool on Amazon"[Unverifiable]

AD 06"Watch the foam reach where brushes can't"★ Winner

BUILD:Disgust · Problem-solution · Demo-first

Hook Matrix — Batch 1

AD 01Reply bubble"This is the grossest thing in your bathroom" AD 02Comment screenshot"This vs the $19 one with 6 refills" AD 03Direct hook"58,000 five-star reviews. Why?" AD 04Problem-solution"I stopped using my old brush after this" AD 05Demo-first"Watch the foam reach where brushes can't"

Creative Library

Recent test creatives.

Hover to preview · Click to watch.

Toilet brush

Disgust hook

Power bank

Reply bubble

Bikini trimmer

Social proof

Oil dispenser

Before/after

Head lamp

Demo-first

Toilet brush

Social proof

Power bank

Problem-solution

Bikini trimmer

Sensitive skin

Oil dispenser

Demo-first

Head lamp

Convenience

Toilet brush

Problem-solution

Toilet brush

Comparison

Toilet brush

Convenience

Power bank

Travel hack

Power bank

Price hook

Power bank

Demo-first

Bikini trimmer

Confidence

Bikini trimmer

Before/after

Bikini trimmer

Price objection

Oil dispenser

Problem-solution

Oil dispenser

Social proof

Oil dispenser

Convenience

Head lamp

Problem-solution

Head lamp

Price hook

Head lamp

Social proof

Ways to Work Together

Two ways to get started.

Start with a sprint if you need fresh tests fast. Choose ongoing if you need a steady pipeline every month.

Project

Batch Creative Sprint

One product. One batch. Researched, scripted, and produced in days — not weeks.

Competitor ad research
Custom hooks and scripts
Full production (edit, VO, motion)
Multiple angles per batch
TikTok & Meta ready

Best for scaling

Ongoing

Monthly Creative Partner

Fresh hooks, new angles, and faster iteration every month. For brands that need a steady pipeline of test-ready creative.

Everything in batch sprint
Ongoing competitor monitoring
Monthly angle planning
Faster turnaround
Dedicated Slack channel
Performance-based iteration

What Clients Say

From the people I work with.

Real DMs. No scripts, no approvals.

# creative-production 2:47 PM

James R. Brand Owner · Grooming

These are fire. Can you do 8 more by Friday? Same energy, different angles for the trimmer line. The social proof hooks are testing way better than what our last editor made.

🔥 3

After first creative batch · 5 ads delivered in 3 days

# ad-creatives 11:23 AM

Mike K. DTC Founder · Home Products

First time someone actually researched our competitors before writing scripts. You showed me the angle breakdown and I immediately saw gaps we'd been missing. The hooks hit different when they're based on real data.

💯 2

After competitor research delivery · Expanded to 3 more products

# creative-feedback 4:12 PM

Sarah T. Ecom Brand · Beauty

We tried agencies at 5x the price and got generic scripts that sounded like ChatGPT. Your creatives actually sound like our customers talk. The reply bubble format is getting 3-4s avg watch time on TikTok.

🎯 4

Ongoing creative partnership · 3 months and counting

# general 9:58 AM

Ryan P. Media Buyer · Electronics

48 hour turnaround, scripts that don't need rewriting, and he actually understands how testing works. We went from testing 2 creatives a month to 8-10. That volume alone changed our account performance.

🚀 2

After second batch → became monthly retainer client

Before You Start

Quick answers.

No one can promise a winner. But we're never guessing. Every batch starts with research and multiple hooks — more real tests, not one shot in the dark. If something underperforms, I analyze why and adjust the next round.

Single ads: 48h. Batches: 3-5 days. Retainer: 24h first cuts. Complex projects may take longer — exact timeline before we start.

Your product link, any existing ads, and your target audience. That's it. I handle the research, scripting, and production from there. If you have competitor references or past winners, send those too — it helps.

TikTok and Meta, vertical 9:16. Platform-optimized with captions, safe zones, native pacing. Horizontal cuts on request.

That's literally step one. Send any reference — I break down the hook, structure, and mechanism, then rebuild for your product.

24h for first cuts, full batches in 2-3 days. Monthly clients get priority turnaround and a dedicated Slack channel. No waiting in a queue.

Per creative, scoped by batch size. Batches of 5+ get better rates. I'll give you a clear quote after seeing your product — no surprises, no hourly billing.

Let's go

Find your next winning angle.

● Taking 2 new clients this month

Send me your product. I'll look at your category and tell you what angles I'd test — before you commit to anything.

Or email [email protected] · x.com/smok3yfx

Solo creative operator · Focused exclusively on paid-social ad production for ecom